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CASE STUDY · B2B EVENTS TECHNOLOGY

Togather's team built AI that answers 10,000+ requests a month (2024)

Togather, a B2B events technology company, built its Smarter Sales Assistant in-house, straight after a pilot of Mindstone's Enterprise AI Academy.

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The result

3.5 to 10 hours

a week back per person, using AI on their own tasks

reported by employees

The challenge

Some people knew AI well. Others were not using it.

Before the pilot, AI knowledge at Togather was patchy. Some people knew a fair amount, others were not engaging with AI at all, and there was no shared base to build on.

The company wanted more than awareness. It wanted AI doing practical jobs in daily operations, aiming for a better experience for customers and a more efficient operation behind it.

What they built

An assistant that answers, asks, then hands over

It runs on Togather's own company data and works in three moves.

  1. Step 1: Replies

    Answers each request with a personalised reply, not a template.

  2. Step 2: Asks

    Requests missing details, such as budget, to improve the sales opportunity.

  3. Step 3: Hands over

    Passes requests that need a person to a human account manager.

What came next

Early gains in sales, and more tools on the way

Early results showed conversion rates going up. The effect landed mainly in sales: leads routed to the right person, high volumes handled, and opportunities qualified.

The team kept building. Next came AI-generated sales brochures, made from Togather's own data so teams can share tailored information without starting from a blank page. That tool was still in development when the case study was written.

The AI Academy core program has been transformative for us. It sparked engagement across our team and enabled us to develop innovative tools that enhance our operational efficiency.

Digby VollrathChief Executive Officer, Togather

YOUR TURN

Your team answers the same requests. Every day.

Togather's team built the assistant themselves. Find out which routine work in your company AI should take first, and what it returns.

  1. Which requests AI should answer first
  2. What sales teams like yours fixed first
  3. A straight answer on the return
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Sources and notes
  1. 10,000+ requests a month: customer requests answered each month by the Smarter Sales Assistant; base: Togather's inbound sales requests; period: 2024, client-stated. Measured. Source: one-pager line 30 ('Answer over 10,000 requests every month').
  2. 3.5 to 10 hours a week: range of time gained per person from using AI on their own tasks; base: Togather employees in the pilot; period: 2024. Self-reported (Measured, self-reported). Source: one-pager line 44.
  3. Conversion rates going up: early results, no figure recorded. Client-stated. Source one-pager line 30.
  4. Sales brochures: in development when the case study was written (2024). Source one-pager line 32.
  5. About 10 minutes and 30 minutes: Mindstone diagnostic and call lengths, from the mindstone.com homepage.